Boutique Creative Strategy — Paramus, NJ

Helping
Great Stories
Find Their
Audience.

Boutique creative strategy for independent filmmakers, founder-led brands, artists and creative businesses.

Our Services Explore ScreenCircle

LinkedIn @sonaliroy_nyc ✉ Email

$Sonali Chatterjee$

Sonali Chatterjee

Founder · Creative Strategist · Producer

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Film & Media

Helping independent filmmakers prepare projects for festivals, markets and distribution with strategy, pitching and market access.

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Brand Strategy

Helping founder-led businesses build authentic brands through storytelling, design, content strategy and meaningful partnerships.

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🎞️

ScreenCircle

Building a technology platform connecting filmmakers with buyers, distributors, festivals and acquisition executives year-round.

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About Sour Mango Work with us →

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Our belief

"Small stories deserve big opportunities."

Sour Mango is a boutique creative strategy studio built for founders, independent filmmakers, artists and growing brands who want to build meaningful connections, thoughtful strategies and long-term visibility.

Rather than serving hundreds of clients, we focus on lasting collaborations where creativity and purpose come first.

Our goal isn't simply marketing — our goal is helping meaningful stories reach the right audience.

We support

Founder-led businesses Independent filmmakers Creative entrepreneurs Artists Small brands Cultural organisations Women founders

The Team

$Sonali Chatterjee$

Sonali Chatterjee

Founder · Creative Strategist · Producer

Media consultant, producer and brand strategist with experience across Indian film, corporate HR and creative entrepreneurship. Proud immigrant from India, NJ resident since 2016.

Graduate · 2026

Parsons School of Design, The New School

Cannes 2025 NYIFF 2025 Student Leadership Award Graduate Funding Recipient MS Media Management

LinkedIn @sonaliroy_nyc

👨‍💻

Abhishek Roy

Technology Lead

Leading the development of ScreenCircle and supporting technology initiatives across Sour Mango. Focused on building lean, AI-native products that scale with purpose.

ScreenCircle Builder AI-native Stack Full-stack

Services Start a project →

What we do

Strategy.
Storytelling.
Creative growth.

We offer a focused set of services for founder-led brands and independent filmmakers. Every engagement is hands-on, thoughtful and built around your specific goals.

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Creative Strategy

Brand positioning
Storytelling
Market positioning
Growth planning

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Film Consulting

Festival strategy
Pitch decks
Media kits
Distribution preparation
Market representation

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Event Strategy

Industry events
Film screenings
Networking events
Brand activations
Festival programming

✏️

Graphic Design

Brand identity
Presentation decks
Print collateral
Social media creatives

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Producing

Creative production
Project management
Film production support
Campaign management

Priced fairly · Founder-focused · No gatekeeping Get in touch →

Showcase Collaborate →

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Film · Co-producer & Marketing Outreach

Kaisi Yeh Paheli

Co-produced and led marketing outreach. Crowdfunded with 80 backers. NYIFF 2025 premiere · 7 international festivals · 98 screenings across 9 cities in India · Audience Award.

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Event Production · Cannes Film Market

Caribbean Day at Pavillon AfroNova, Cannes

Full event planning and creative management for Caribbean Day at Cannes. Industry outreach, international partnerships and on-the-ground production coordination.

Event planning & creative management
Industry outreach
International partnerships

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Film Production · Producer

Ruff Cuts & Fine Cuts

Producer
Budget management
Event operations
Student leadership

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Event Curation · New York

Raw Mango Exhibition, NYC

Renascent Media. Curated Raw Mango fashion exhibition in New York.

Event coordination
Guest management
Brand support

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Creative Direction · Campaign

ShopRite Cooking Stars

Renascent Media. Creative Director for ShopRite Cooking Stars campaign.

Creative direction
Campaign execution
Production management

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Film · Script Supervisor

Additional Film Projects

Shiv Shastri Balboa
Metro Park Season 2
Ball & Vase (Emmy Award-winning)

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Community & Leadership

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Board Director · Creative Community

Shakti

A creative community where technology, music and artists collaborate to build meaningful experiences. Board Director — community strategy, partnerships and brand development.

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Graduate · Parsons 2026

Parsons School of Design
The New School

MS in Media Management · Communication, Strategic Content Design & Impact Entrepreneurship · Graduate Funding Recipient · Student Leadership Award 2026 · Cannes Film Market 2025.

MS Media Management Cannes 2025 Leadership Award

ScreenCircle — A Product by Sour Mango screencircle.lovable.app →

Prototype Development · Seeking Partners

Connecting
filmmakers with
the world.

Thousands of independent films are made every year. Very few connect with distributors, buyers, acquisition executives or international markets. Many talented filmmakers simply don't have access to the right network.

ScreenCircle is building a digital marketplace that helps independent filmmakers connect with the buyers, distributors and markets they deserve — built with minimal investment using AI-native tools. Seeking collaborators, advisors, investors and early partners.

Who we connect